Over 25,000 people walked through the new retail
space at Upper West Side, attending Lights On |
585 Little Collins Street
Melbourne Victoria 3000
The Cutaway is an award winning creative studio that creates immersive visual experiences in the public environment. Combining their love for design, technology and craft their work challenges the curious and presents visual stories that are compelling and memorable.
We have been awarded in the top 5% percent of designs that exhibits an exemplary level of originality in the A’ International Design Award in Italy, receiving 4 awards!
Hunters + Gatherers is a studio led by
The Cutaway which explores design strategy and user centered design at
the School of Design, RMIT
For all project, workshops and education inquiries.
Billy Blue College of Design
How do you launch a new design college's first graduate exhibition in Melbourne's competitive design education market?
Well.., you invite design Rock
God Stefan Sagmeister over from NYC to do a public lecture. You create a 2 day event, get over 400 industry people to attend and mentor a very talented group of students, and while you're at it you help them to create an awesome brand strategy and installation design
in the Fracture Gallery at Federation Square.
Highpoint Shopping Centre
The 3D Jewellery Box Activation
The 3D Jewellery Box was
an interactive space located inside Highpoint Shopping Centre that invited the public to use the latest technology in 3D printing by creating their own jewellery.
Inspired by the abstract
geometry of jewels, we created
a contemporary sculpture - a rainbow prism that embraced the beauty of reflective light, colour
Traditional creative processes were applied throughout the design of the piece, in particular, the craft of metal work, which completed our sculpture - a 2.4 metre long jewel!
Melbourne Design Market
“Home” is a creative piece that embraces the nostalgia of one’s home and is a mishmash of the old and the new. Vintage 1960 paintings covered the back wall, and were combined with a bright and loud contemporary message created from many metres of string (1000 metres in total!).
The string plays an important
role by tricking the eye, at certain angles it appears in 3D, encouraging the viewer to
actually question what
are they seeing.
Is it a word, or is it a pattern?
Am I seeing letters, or are
Far East Consortium
Light On | Lights Off Activation
Far East is determined to create
a new, energetic Melbourne destination. In support of this, Pop Union and Undercoat sent out an expression of interest, looking for 8 artists to transform 8 spaces during a pop up artists’ residency - Lights On | Lights Off.
And their search found us!
Over 4 weeks, colourful tins
of paint were poured over
the huge word Imagine.
Its aim was to use design
as a circuit breaker for the passers by. To get people to take a breath from their busy lives,
and reflect and imagine what other possibilities there could be.
Kingdom Sneakers Launch
Every one needs their own passion project, and our
Creative Director, Paul
His love for sneakers and
passion for design inspired
him to fulfill a life long
dream - to design his own
luxury sneaker brand -
Check out Kingdom's
The Cutaway are leaders in industry led education, playing a strong role as consultants and lecturers
in the Australian University sector.
The Reflection Room
The Reflection Room was created to celebrate the Chinese New Year at Emporium Melbourne - Melbourne's luxury shopping experience.
The room creates an opportunity for the public to immerse themselves in the Chinese New Year sentiments of Longevity, Prosperity and Happiness.
Inspired by the colour red, which symbolises good fortune, The Reflection Room is a spatial experience that is crafted completely from red mirrors to create an infinite space. Inside, typography plays the role of connecting the audience to each of the Chinese New Year’s main values and prompts people to reflect on the year that has been and the year ahead.
How do you launch a new design campus to over 750,000 people in one night? Our latest installation
- The Future Sees You - shows you how.
How will the written word be communicated in the future?
We are currently researching the application of kinetic typography in the public space. We're playing with lasers, cracking code and projecting this on to the streets of Melbourne. More to come soon!