The Cutaway // Design Studio
585 Little Collins Street
Melbourne Victoria 3000
Our teaching embraces a practice led methodology
that values research driven outcomes and creative play.
The Cutaway is a Melbourne based studio led by the creative trio of Beck, Davina and Paul.
Founder + Creative Director
Over 25,000 people walked through the new retail
space at Upper West Side, attending Lights On |
Creative Directors Beck and Paul play a strong
role in the Melbourne design education environment,
lecturing in typography and brand strategy.
WE BELIEVE THE
IS BY DESIGNERS
The studio creates visual stories through the creation
of tactile brand experiences and spatial design activations.
The art of experimentation while embracing the importance of research
and strategy, are key foundations to our
Far East Consortium
Light On | Lights Off Activation
Far East is determined to create a new, energetic Melbourne destination.
In support of this, Pop Union and Undercoat sent out an expression of interest, looking for 8 artists to transform 8 spaces during
a pop up artists’ residency - Lights On | Lights Off.
And their search found us!
Over 4 weeks, colourful tins of paint were poured over
the huge word Imagine.
It's aim was to use design
as a circuit breaker for the passers by. To get people to take a breath from their busy lives, and reflect and imagine what other possibilities there could be.
For future collaborations and project enquiries.
Quite simply - we love what we do.
Whether it’s creating brand personalities, activating public spaces, or mentoring the next generation of creative thinkers -
we believe in ideas that inspire
and add value to our community.
Billy Blue College of Design
Art Direction. Brand Strategy,
How do you launch a new design college's first graduate exhibition in Melbourne's competitive design education market?
Well.., you invite design rock God Stefan Sagmiester over from NYC to do a public lecture. You create a 2 day event, get over 400 industry people to attend and mentor
a very talented group of students. You help them to create an awesome brand strategy and installation design in the Fracture Gallery at Federation Square.
Highpoint Shopping Centre
The 3D Jewellery Box Activation
The 3D Jewellery Box was
an interactive space located inside Highpoint Shopping Centre that invited the public to use the latest technology in 3D printing by creating their own jewellery.
Inspired by the abstract geometry of jewels,
we created a contemporary sculpture - a rainbow prism that embraced the beauty
of reflective light, colour
Traditional creative processes were
applied throughout the design of the piece,
in particular, the craft of metal work, which completed our sculpture - a 2.4
metre long jewel!
Melbourne Design Market
“Home” is a creative piece that embraces the nostalgia of one’s home and is a mishmash of the old and
the new. Vintage 1960 paintings covered the back wall, and were combined
with a bright and loud contemporary message created from many metres of string (1000 metres in total!).
The string plays an important role by tricking the eye, at certain angles it appears in 3D, encouraging the viewer to actually question what
are they seeing.
Is it a word, or is it a pattern? Am I seeing letters, or are the shapes?
Kingdom Sneakers Launch
Product Design, Packaging
Every one needs their own passion project, and our Creative Director, Paul
His love for sneakers and passion for design inspired him to fulfill a life long
dream - to design his own luxury sneaker brand - Kingdom Sneakers.
Check out Kingdom's
THIS IS HOW WE SEE THE WORLD