Spatial Design, Installation, The Cutaway
Spatial Design, Installation, The Cutaway

Over 25,000 people walked through the new retail
space at Upper West Side, attending Lights On |
Lights Off.



Design Education, The Cutaway
The Cutaway, The Cutaway Barangaroo Reserve

Oh we love you Dark Mofo,


"Data.Tron" by Ryoji Ikeda.



The Cutaway

Suite 513

585 Little Collins Street

Melbourne Victoria 3000




We create magic for the next generation of designers with our commitment in design education.

We have been awarded in the top 5% percent of designs that exhibits
an exemplary level of originality in the A’ International Design Award
in Italy, receiving 4 awards!

The Cutaway play's a strong role in the Melbourne design education environment, lecturing in brand strategy and design thinking.


Hunters + Gatherers is an  studio
led by The Cutaway which explores design strategy and user centered design at the School of Media and Communications, RMIT


Don't get sucked into the corporate vortex. Orbit The Giant Hairball!


Spatial Design, Installation, The Cutaway, The Cutaway, The Cutaway Barangaroo Reserve

For all project, workshops and education inquiries

The Cutaway

Billy Blue College of Design




Art Direction
Brand Strategy
Spatial Design



How do you launch a new design college's first graduate exhibition in Melbourne's competitive design education market?


Well.., you invite design Rock
God Stefan Sagmeister over from NYC to do a public lecture. You create a 2 day event, get over 400 industry people to attend and mentor a very talented group of students, and while you're at it you help them to create an awesome brand strategy and installation design
in the Fracture Gallery at Federation Square.




Highpoint Shopping Centre


The 3D Jewellery Box  Activation


Spatial Design



The 3D Jewellery Box was
an interactive space located inside Highpoint Shopping Centre that invited the public to use the latest technology in 3D printing by creating their own jewellery.


Inspired by the abstract
geometry of jewels, we created
a contemporary sculpture - a rainbow prism  that embraced the beauty of reflective light, colour
and shadow.


Traditional creative processes were applied throughout the design of the piece, in particular, the craft of metal work, which completed our sculpture - a 2.4 metre long jewel!

Melbourne Design Market



Melbourne Design
Market Activation


Spatial Design



“Home” is a creative piece that embraces the nostalgia of one’s home and is a mishmash of the old and the new. Vintage 1960 paintings covered the back wall, and were combined with a bright and loud contemporary message created from many metres of string (1000 metres in total!).


The string plays an important
role by tricking the eye, at certain angles it appears in 3D, encouraging the viewer to
actually question what
are they seeing.


Is it a word, or is it a pattern?
Am I seeing letters, or are
the shapes?

Far East Consortium


Light On | Lights Off Activation


Spatial Design



Far East is determined to create
a new, energetic Melbourne destination. In support of this, Pop Union and Undercoat sent out an expression of interest, looking for 8 artists to transform 8 spaces during a pop up artists’ residency - Lights On | Lights Off.


And their search found us!


Over 4 weeks, colourful tins
of paint were poured over
the huge word Imagine.


Its aim was to use design
as a circuit breaker for the passers by. To get people to take a breath from their busy lives,
and reflect and imagine what other possibilities there could be.

Kingdom Sneakers


Kingdom Sneakers Launch


Brand Strategy
Product Design



Every one needs their own passion project, and our
Creative Director, Paul
has his.


His love for sneakers and
passion for design inspired
him to fulfill a life long
dream - to design his own
luxury sneaker brand -
Kingdom Sneakers.


Check out Kingdom's
website here.








The Cutaway, The Cutaway Barangaroo Reserve

The Cutaway creates visual stories through the creation
of tactile brand experiences and spatial design activations.


Emporium Melbourne


The Reflection Room


Spatial Design



The Reflection Room was created to celebrate the Chinese New Year at Emporium Melbourne - Melbourne's luxury shopping experience.


The room creates an opportunity for the public to immerse themselves in the Chinese New Year sentiments of Longevity, Prosperity and Happiness.


Inspired by the colour red, which symbolises good fortune, The Reflection Room is a spatial experience that is crafted completely from red mirrors to create an infinite space. Inside, typography plays the role of connecting the audience to each of the Chinese New Year’s main values and prompts people to reflect on the year that has been and the year ahead.



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And we play!
We love what we do
and have fun doing it.

The Cutaway / We Make. Create. And Play! /